From Behind the Scenes to Center Stage: My Vision as JuCoin CEO
Dear JuCoin Community,
Today marks my first message to you as CEO of JuCoin, though my journey with this company began at its founding. For those who don’t know me yet, I’ve spent the last two decades working across multinational businesses, media leadership, and international organizations before co-founding JuCoin with a vision to transform how people experience cryptocurrency.
While I’ve been working behind the scenes to shape our strategic direction, this moment feels right to step forward and share our vision more directly with you, our community. The crypto industry stands at a critical moment. It’s transitioning from speculation to utility and from complexity to accessibility. This transition demands leadership that understands not just the technology, but the human experience surrounding it.
Throughout my career working with global brands like P&G, L’Oréal, and LVMH, and during my time at China Telecom and the World Bank Group, one consistent pattern stood out: innovation only reaches its potential when it removes friction rather than creating it. This insight is at the heart of everything we’re building at JuCoin.
Our approach is fundamentally different as we’re not just an exchange but a comprehensive ecosystem where trading, blockchain infrastructure, social interaction, gaming, and hardware solutions work together seamlessly. This integrated approach eliminates the boundaries that have traditionally made cryptocurrency feel inaccessible to mainstream users.
This is what it means to be service-driven in the crypto space. It’s about creating experiences where the technology becomes invisible, and the benefits become the star. Every decision we make is guided by this philosophy, from our user interface design to our ecosystem development roadmap.
As we move forward, my commitment to you is threefold:
- Transparency – I believe in open communication, especially in an industry where trust is critical. You’ll hear from me regularly about our direction, challenges, and milestones.
- User-centricity – We will continue to build JuCoin around your needs, not just technological possibilities. Your feedback shapes our development.
- Relentless innovation – We’ll never stop pushing the boundaries of what’s possible, always with the goal of making cryptocurrency more intuitive, accessible, and valuable in everyday life.
The coming months will bring exciting developments across our ecosystem. I look forward to sharing this journey with you and hearing your thoughts as we build the future of finance together.
Thank you for being part of the JuCoin community.
Warm regards,
Sammi Li
JuCoin CEO & Co-founder
P.S. We’re releasing an in-depth interview where I discuss these ideas in more detail. Make sure to follow me on X (@Sammi_JuCoin) to get updates as each new episode releases.
